Read this if you are planning to start an independent record label or releasing music on the interne
Updated: Aug 15, 2019
Download the thesis here: Record Label’s First Release in Vinyl Format and the Marketing Segment of Electronic Music when Releasing Marginal Music The Efficient Publication of Recordings, Distribution, Sales and the Effects on the Artist’s Career by Niko Pettersen (written in finnish)
Image credit: Sound And The Story - 1956 RCA Victor Vinyl Records Educational Documentary. 2013. Youtube.com.
Are you getting tracks done and plan to release them on digital or vinyl record format but still not quite sure how to run the whole project?
What about the promotion - have you got a budget calculated or are you looking for creative ways with no cost of taking advantage of the services on the internet?
Still not having a clear view how to work on the distribution?
Give a read on my thesis.
The subject goes on "Record Label’s First Release in Vinyl Format and the Marketing Segment of Electronic Music when Releasing Marginal Music The Efficient Publication of Recordings, Distribution, Sales and the Effects on the Artist’s Career".
This thesis gives you an idea about the themes and processes you should pay attention when releasing music as a beginner.
The interesting part for you is that I wrote this 79 page thesis on my first vinyl record release, when I knew basically nothing about music releasing or vinyl record production, the vinyl record industry or sales.
After finishing the thesis I'm more aware of the pros and cons and now I want to share it with you for free!
Feel free to give it a read as the thesis goes inside the low budget possibilities on the music industry and the music industries biggest phenomena in terms of revenue - the vinyl record reborn - giving you useful tools to start your own independent record label.
The thesis also gives you an idea of the obstacles you should be aware of especially when planning and scheduling a music release.
Use a translator to get an idea on it as it is written in finnish.
The table of contents is here - I go through processes as following:
The production, schedule and development targets
Mastering your music and choosing the mastering engineer
Vinyl record pressing
Copyrights and music mechanization
Promotion on low budget
Social media, blog posts, music video, SoundCloud, promotional trip
Distribution and sales
Contracts on digital sales and Bandcamp
Record shops on the internet
Sales on my first vinyl record release
Value adding and taxing
Sales in EU between companies in different countries
Case examples on budget ( RA.N.D. Muzik )
Analysis of the self-made distribution and distributions effects on artist's career
Distribution as part of the marketing strategy ad the value on a release brought by the distributor partner
Distribution as a service
Combining branding and promotion to the distribution strategy
Case studies ( Hard Wax Berlin )
Why to ask for a remix? Promotion, gatekeepers on the industry
Promotion on the concept of mixed fan bases
Mixtapes, and referencial promotion on marginal music industry
New promotional solutions on internet medias
Creative promotion on vinyl record releases
Case studies ( Sandwell District - Feed Forward (2010) )
Efficient production of a music release
Analysis on the vinyl record industry - factors slowing down your release schedule
Vinyl record pressing plants
Maintenance of a plant and the refurbished machines
Analysis on the queues of record pressing plants
Brief study of the pressing plant processes and comparison chart on vinyl record pressing plant business strategies including business viability on various vinyl record press sizes
Case studies ( Quality Record Industry USA , Record Industry The Netherlands )
Feel free to contact if you have questions or would like to know more on the topics!
Download the thesis here: Record Label’s First Release in Vinyl Format and the Marketing Segment of ElectronicMusic when Releasing Marginal MusicThe Efficient Publication of Recordings, Distribution, Sales and the Effects on the Artist’sCareer by Niko Pettersen (written in finnish)
I wish you the best of times on your musical endeavour. Just remember, that you can do everything on the industry by yourself but with the right partners you will get easily a lot more done - Always mind all the possible synergy benefits.
All the best,
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